5 Digital marketing mistakes to avoid for charities and small businesses

It’s easy to make mistakes in digital marketing, especially if it’s not something you’ve done before. There are some simple things you can do to avoid the biggest mistakes though, the first of which is to keep reading. I’ve picked out five of the biggest digital marketing mistakes so you can avoid them yourself.  Doing…

Social Media Do’s and Don’ts for Small Businesses

Are you responsible for managing the social media for your business? Worried about making mistakes or not sure where to start? To help you out, I’ve pulled together some of the main do’s and don’t’s for managing social media channels. Use the below as a quick and easy checklist to make sure you’re making the…

Buffer, Burnout and the importance of taking a break

Buffer are known for two things: Building a successful social media platform and looking after their staff. In a recent announcement, the company shared why they are giving employees a 6 week paid break from work (after being with the company for 5 years).

The problem with too many apps

A few years ago I was having dinner at Wahaca (as I love to do) and discovered a card on the table which advertised their app, allowing me to pay for my dinner from my phone and just walk out the door. As someone who can get pretty impatient whilst waiting for the bill to arrive, and then waiting even longer for a waiter to turn up with a card machine, I was impressed.