A common issue when working in social media day in, day out, can sometimes be a lack of perspective. We’re too close to the action. We can be so focused on chasing that elusive engagement that we forget to step back and think about what it is we’re doing. As a helpful reminder to all…
Tag: digital marketing
5 Digital marketing mistakes to avoid for charities and small businesses
It’s easy to make mistakes in digital marketing, especially if it’s not something you’ve done before. There are some simple things you can do to avoid the biggest mistakes though, the first of which is to keep reading. I’ve picked out five of the biggest digital marketing mistakes so you can avoid them yourself. Doing…
5 ways your small business can join the conversation online
Sometimes it’s easy to forget the ‘social’ side to social media. Many businesses and organisations just use social media to broadcast information and nothing else. To really get the benefits of social media, creating conversation and joining the conversation is a really big part of a successful strategy. If you’re not sure where to start,…
Social Media Do’s and Don’ts for Small Businesses
Are you responsible for managing the social media for your business? Worried about making mistakes or not sure where to start? To help you out, I’ve pulled together some of the main do’s and don’t’s for managing social media channels. Use the below as a quick and easy checklist to make sure you’re making the…
5 website content mistakes to avoid as a small business or charity
Built a new website for your business and worried about getting the content wrong? With so many different content choices to think about, it’s easy to make mistakes. To help you out, I’ve picked out five common content mistakes businesses and charities make so you know how to avoid them: Not having calls to action…
What I’ve learned working in social media
I’ve been working in social media in some form or another for over seven years now with some fantastic campaigns and projects under my belt. I thought it was about time I shared just a few of the things I’ve learnt whilst working in the digital world.
5 Changes Twitter Needs
Whenever people start talking about what changes Twitter needs, there’s one thing that’s guaranteed to come up: an edit button. People are desperate for something to fix those annoying typos. And while it’s something that I’d like to see down the line there are a few other features or improvements that I think are desperately needed on the platform. Take a look at five of the areas I’d like to see some improvements: