You may be asking yourself: “What can I possibly learn from TikTok?” Especially if you’ve never even spent time on the short-form video app. The answer is a lot. TikTok was one of the most popular apps of 2020 and for good reason. There are so many interesting things happening on the app currently….
Tag: Marketing Advice
50 of the best web, social and design tools and resources
The best web, social and design tools can not only save you time and money but will help you stand out from the crowd.
How to actually use YouTube as a social media channel
YouTube is the second biggest search engine after Google. It has hours of video content uploaded every minute; yet time and time again I discover it being used incorrectly. Organisations could learn a thing or two from YouTubers and creatives who understand how to use the platform as a social network. The biggest mistake any…
5 digital newsletters and round-up blogs you should be reading
Keeping up with the latest news in social and digital can be hard, especially if you’re not sure where to look. If you’re in a digital role, knowing all the latest news and trends is an important part of your job. Luckily, there are plenty of email newsletters and blogs which do all the hard…
5 Mistakes to avoid on social media (particularly right now)
You don’t need me to tell you there’s a lot going on right now. If looking after the social media channels for your organisation is just one of your many jobs, it’s easy for it to slip down the to-do list. But right now, with all that’s going on, social media is more important than…
5 Websites to consider including in your digital strategy
When building a digital strategy, there are a few basics to get right. Starting with your website is step one, followed by a solid social media strategy. Once you’ve ticked those off the list and everything’s running smoothly, why not experiment with some channels you may not have considered before? Some don’t take much work…
A step by step guide to writing a good Twitter thread
Twitter hasn’t always been known for good storytelling. Things like the smaller character limit meant that Twitter wasn’t really a place you could easily tell stories. You could write the story on a graphic but this wasn’t accessible for screen readers and long posts one after the other were frowned upon. These Twitter ‘storms’ were…
How to get your work colleagues interested in social media
It can be hard when you’re the sole person responsible for digital marketing in your charity/organisation, especially when everyone around you either doesn’t get it or isn’t interested. The lack of support can be detrimental, not only to your work but to your mental health.
5 simple content ideas for when you don’t know what to post
Social media is a beast that needs constant feeding to keep it happy. It’s food of choice? Content. It doesn’t mind what format it arrives in, though it’s favourite snack is definitely videos. Because of this constant hunger for content, it can mean we are forever having to come up with new blogs, videos, infographics,…
5 basic mistakes to avoid on social media
In a previous post, I shared some big digital marketing mistakes to help you avoid them. Continuing on that theme, I’ve picked five smaller mistakes that are some of the most common mistakes I’ve seen. By avoiding these, you’ll definitely be a step ahead and it will make a big difference in the long run. …