I love Twitter moments. The ability to create your own curated story of tweets to share, or read other curated stories is a great feature on Twitter that I personally think doesn’t get enough attention. If you’ve not used Twitter Moments before, check out Twitter’s own guide on how to create them. Once you know…
Tag: Marketing Advice
Viral videos, memes and more: How to engage in the internet as a charity
One of the best ways for charities to increase their engagement (and therefore increase people visiting their site) is to engage with what’s popular online. That could be a viral challenge, a meme or just a topic everyone is talking about. During these moments online, some of the best responses come from charities and it…
5 Digital marketing mistakes to avoid for charities and small businesses
It’s easy to make mistakes in digital marketing, especially if it’s not something you’ve done before. There are some simple things you can do to avoid the biggest mistakes though, the first of which is to keep reading. I’ve picked out five of the biggest digital marketing mistakes so you can avoid them yourself. Doing…
5 ways your small business can join the conversation online
Sometimes it’s easy to forget the ‘social’ side to social media. Many businesses and organisations just use social media to broadcast information and nothing else. To really get the benefits of social media, creating conversation and joining the conversation is a really big part of a successful strategy. If you’re not sure where to start,…
Social Media Do’s and Don’ts for Small Businesses
Are you responsible for managing the social media for your business? Worried about making mistakes or not sure where to start? To help you out, I’ve pulled together some of the main do’s and don’t’s for managing social media channels. Use the below as a quick and easy checklist to make sure you’re making the…
5 website content mistakes to avoid as a small business or charity
Built a new website for your business and worried about getting the content wrong? With so many different content choices to think about, it’s easy to make mistakes. To help you out, I’ve picked out five common content mistakes businesses and charities make so you know how to avoid them: Not having calls to action…
5 digital tools every small business should know about (and be using)
As mentioned in my previous blog where I shared my easy website tips for small businesses, it can be really hard to do web and digital marketing well on a small budget and without the staff to help you. In an effort to save you time and stress, I’ve picked the five digital tools which will…
My 8 simple rules for using Twitter
I recently celebrated being on Twitter for a decade. Having had a Twitter account for over 10 years, I like to think I’ve learnt a thing or two about using the site. I’ve witnessed the best and worst sides of Twitter as well as nearly every meme, viral video and story thread that has filled our feeds. So to mark my time on the site, I have compiled a few helpful rules for using Twitter that I try to stick to. Hopefully, you’ll find them useful too.
Easy website tips for small businesses
It can be hard sometimes to run a small business, especially if you don’t have any staff to support you. A lot of different things need your attention and there’s just not enough time in the day to get through your to-do list. When that happens, your website can sometimes be one of the first things that gets neglected. However, your website is an important part of having your product seen, it’s your virtual shop window and can play a huge part in whether you get new customers or not. So here are some tips and things to think about that will help you to get the most out of your website with only a small amount of investment: