Twitter’s problem with bookmarks (and how to fix it)

Back in 2015, Twitter gave you three options when you saw a tweet that you liked. You could reply to it, retweet it or favourite it. The favourite option was a star which turned yellow when you clicked it. All your ‘favourited’ tweets could then be found in a list in your profile to return…

5 simple content ideas for when you don’t know what to post

Social media is a beast that needs constant feeding to keep it happy. It’s food of choice? Content. It doesn’t mind what format it arrives in, though it’s favourite snack is definitely videos.  Because of this constant hunger for content, it can mean we are forever having to come up with new blogs, videos, infographics,…

5 basic mistakes to avoid on social media

In a previous post, I shared some big digital marketing mistakes to help you avoid them. Continuing on that theme, I’ve picked five smaller mistakes that are some of the most common mistakes I’ve seen. By avoiding these, you’ll definitely be a step ahead and it will make a big difference in the long run. …

5 different ways to use Twitter moments

I love Twitter moments. The ability to create your own curated story of tweets to share, or read other curated stories is a great feature on Twitter that I personally think doesn’t get enough attention. If you’ve not used Twitter Moments before, check out Twitter’s own guide on how to create them.  Once you know…

The best and worst of Twitter’s desktop redesign

Change isn’t always easy or appreciated, especially when it comes to the layout of your favourite social network. You’ve got things how you like it, you know where everything is and then they go and move everything around! It can be frustrating, especially for those that work in the social media world who have to…

5 ways your small business can join the conversation online

Sometimes it’s easy to forget the ‘social’ side to social media. Many businesses and organisations just use social media to broadcast information and nothing else. To really get the benefits of social media, creating conversation and joining the conversation is a really big part of a successful strategy. If you’re not sure where to start,…

Social Media Do’s and Don’ts for Small Businesses

Are you responsible for managing the social media for your business? Worried about making mistakes or not sure where to start? To help you out, I’ve pulled together some of the main do’s and don’t’s for managing social media channels. Use the below as a quick and easy checklist to make sure you’re making the…

What companies can learn from Twitter about staff morale

Staff morale is incredibly important in any company. If staff enjoy their jobs then they’re going to be more productive, more creative and there will be less chance of them leaving. High turnover can be costly. So how can you create a great working environment for your staff? I suggest looking to Twitter for inspiration….

My 8 simple rules for using Twitter

I recently celebrated being on Twitter for a decade. Having had a Twitter account for over 10 years, I like to think I’ve learnt a thing or two about using the site. I’ve witnessed the best and worst sides of Twitter as well as nearly every meme, viral video and story thread that has filled our feeds. So to mark my time on the site, I have compiled a few helpful rules for using Twitter that I try to stick to. Hopefully, you’ll find them useful too.