5 basic mistakes to avoid on social media

In a previous post, I shared some big digital marketing mistakes to help you avoid them. Continuing on that theme, I’ve picked five smaller mistakes that are some of the most common mistakes I’ve seen. By avoiding these, you’ll definitely be a step ahead and it will make a big difference in the long run. …

5 different ways to use Twitter moments

I love Twitter moments. The ability to create your own curated story of tweets to share, or read other curated stories is a great feature on Twitter that I personally think doesn’t get enough attention. If you’ve not used Twitter Moments before, check out Twitter’s own guide on how to create them.  Once you know…

The best and worst of Twitter’s desktop redesign

Change isn’t always easy or appreciated, especially when it comes to the layout of your favourite social network. You’ve got things how you like it, you know where everything is and then they go and move everything around! It can be frustrating, especially for those that work in the social media world who have to…

Viral videos, memes and more: How to engage in the internet as a charity

One of the best ways for charities to increase their engagement (and therefore increase people visiting their site) is to engage with what’s popular online. That could be a viral challenge, a meme or just a topic everyone is talking about. During these moments online, some of the best responses come from charities and it…

5 Digital marketing mistakes to avoid for charities and small businesses

It’s easy to make mistakes in digital marketing, especially if it’s not something you’ve done before. There are some simple things you can do to avoid the biggest mistakes though, the first of which is to keep reading. I’ve picked out five of the biggest digital marketing mistakes so you can avoid them yourself.  Doing…

5 ways your small business can join the conversation online

Sometimes it’s easy to forget the ‘social’ side to social media. Many businesses and organisations just use social media to broadcast information and nothing else. To really get the benefits of social media, creating conversation and joining the conversation is a really big part of a successful strategy. If you’re not sure where to start,…

Social Media Do’s and Don’ts for Small Businesses

Are you responsible for managing the social media for your business? Worried about making mistakes or not sure where to start? To help you out, I’ve pulled together some of the main do’s and don’t’s for managing social media channels. Use the below as a quick and easy checklist to make sure you’re making the…

5 website content mistakes to avoid as a small business or charity

Built a new website for your business and worried about getting the content wrong? With so many different content choices to think about, it’s easy to make mistakes. To help you out, I’ve picked out five common content mistakes businesses and charities make so you know how to avoid them: Not having calls to action…

What companies can learn from Twitter about staff morale

Staff morale is incredibly important in any company. If staff enjoy their jobs then they’re going to be more productive, more creative and there will be less chance of them leaving. High turnover can be costly. So how can you create a great working environment for your staff? I suggest looking to Twitter for inspiration….