How to actually use YouTube as a social media channel

YouTube is the second biggest search engine after Google.  It has hours of video content uploaded every minute; yet time and time again I discover it being used incorrectly. Organisations could learn a thing or two from YouTubers and creatives who understand how to use the platform as a social network. The biggest mistake any…

5 Mistakes to avoid on social media (particularly right now)

You don’t need me to tell you there’s a lot going on right now. If looking after the social media channels for your organisation is just one of your many jobs, it’s easy for it to slip down the to-do list. But right now, with all that’s going on, social media is more important than…

5 Websites to consider including in your digital strategy

When building a digital strategy, there are a few basics to get right. Starting with your website is step one, followed by a solid social media strategy. Once you’ve ticked those off the list and everything’s running smoothly, why not experiment with some channels you may not have considered before? Some don’t take much work…

How to get your work colleagues interested in social media

It can be hard when you’re the sole person responsible for digital marketing in your charity/organisation, especially when everyone around you either doesn’t get it or isn’t interested. The lack of support can be detrimental, not only to your work but to your mental health.

5 simple content ideas for when you don’t know what to post

Social media is a beast that needs constant feeding to keep it happy. It’s food of choice? Content. It doesn’t mind what format it arrives in, though it’s favourite snack is definitely videos.  Because of this constant hunger for content, it can mean we are forever having to come up with new blogs, videos, infographics,…

5 basic mistakes to avoid on social media

In a previous post, I shared some big digital marketing mistakes to help you avoid them. Continuing on that theme, I’ve picked five smaller mistakes that are some of the most common mistakes I’ve seen. By avoiding these, you’ll definitely be a step ahead and it will make a big difference in the long run. …

5 different ways to use Twitter moments

I love Twitter moments. The ability to create your own curated story of tweets to share, or read other curated stories is a great feature on Twitter that I personally think doesn’t get enough attention. If you’ve not used Twitter Moments before, check out Twitter’s own guide on how to create them.  Once you know…