How to get your work colleagues interested in social media

It can be hard when you’re the sole person responsible for digital marketing in your charity/organisation, especially when everyone around you either doesn’t get it or isn’t interested. The lack of support can be detrimental, not only to your work but to your mental health.

Twitter’s problem with bookmarks (and how to fix it)

Back in 2015, Twitter gave you three options when you saw a tweet that you liked. You could reply to it, retweet it or favourite it. The favourite option was a star which turned yellow when you clicked it. All your ‘favourited’ tweets could then be found in a list in your profile to return…

5 simple content ideas for when you don’t know what to post

Social media is a beast that needs constant feeding to keep it happy. It’s food of choice? Content. It doesn’t mind what format it arrives in, though it’s favourite snack is definitely videos.  Because of this constant hunger for content, it can mean we are forever having to come up with new blogs, videos, infographics,…

5 basic mistakes to avoid on social media

In a previous post, I shared some big digital marketing mistakes to help you avoid them. Continuing on that theme, I’ve picked five smaller mistakes that are some of the most common mistakes I’ve seen. By avoiding these, you’ll definitely be a step ahead and it will make a big difference in the long run. …

5 different ways to use Twitter moments

I love Twitter moments. The ability to create your own curated story of tweets to share, or read other curated stories is a great feature on Twitter that I personally think doesn’t get enough attention. If you’ve not used Twitter Moments before, check out Twitter’s own guide on how to create them.  Once you know…

The best and worst of Twitter’s desktop redesign

Change isn’t always easy or appreciated, especially when it comes to the layout of your favourite social network. You’ve got things how you like it, you know where everything is and then they go and move everything around! It can be frustrating, especially for those that work in the social media world who have to…

Viral videos, memes and more: How to engage in the internet as a charity

One of the best ways for charities to increase their engagement (and therefore increase people visiting their site) is to engage with what’s popular online. That could be a viral challenge, a meme or just a topic everyone is talking about. During these moments online, some of the best responses come from charities and it…

5 ways your small business can join the conversation online

Sometimes it’s easy to forget the ‘social’ side to social media. Many businesses and organisations just use social media to broadcast information and nothing else. To really get the benefits of social media, creating conversation and joining the conversation is a really big part of a successful strategy. If you’re not sure where to start,…