How to actually use YouTube as a social media channel

YouTube is the second biggest search engine after Google.  It has hours of video content uploaded every minute; yet time and time again I discover it being used incorrectly. Organisations could learn a thing or two from YouTubers and creatives who understand how to use the platform as a social network. The biggest mistake any…

5 Websites to consider including in your digital strategy

When building a digital strategy, there are a few basics to get right. Starting with your website is step one, followed by a solid social media strategy. Once you’ve ticked those off the list and everything’s running smoothly, why not experiment with some channels you may not have considered before? Some don’t take much work…

5 different ways to use Twitter moments

I love Twitter moments. The ability to create your own curated story of tweets to share, or read other curated stories is a great feature on Twitter that I personally think doesn’t get enough attention. If you’ve not used Twitter Moments before, check out Twitter’s own guide on how to create them.  Once you know…

Viral videos, memes and more: How to engage in the internet as a charity

One of the best ways for charities to increase their engagement (and therefore increase people visiting their site) is to engage with what’s popular online. That could be a viral challenge, a meme or just a topic everyone is talking about. During these moments online, some of the best responses come from charities and it…

5 website content mistakes to avoid as a small business or charity

Built a new website for your business and worried about getting the content wrong? With so many different content choices to think about, it’s easy to make mistakes. To help you out, I’ve picked out five common content mistakes businesses and charities make so you know how to avoid them: Not having calls to action…