What I’ve learned working in social media

I’ve been working in social media in some form or another for over seven years now with some fantastic campaigns and projects under my belt. I thought it was about time I shared just a few of the things I’ve learnt whilst working in the digital world.

The problem with too many apps

A few years ago I was having dinner at Wahaca (as I love to do) and discovered a card on the table which advertised their app, allowing me to pay for my dinner from my phone and just walk out the door. As someone who can get pretty impatient whilst waiting for the bill to arrive, and then waiting even longer for a waiter to turn up with a card machine, I was impressed.