One of the best ways for charities to increase their engagement (and therefore increase people visiting their site) is to engage with what’s popular online. That could be a viral challenge, a meme or just a topic everyone is talking about. During these moments online, some of the best responses come from charities and it…
Category: Blog
5 Digital marketing mistakes to avoid for charities and small businesses
It’s easy to make mistakes in digital marketing, especially if it’s not something you’ve done before. There are some simple things you can do to avoid the biggest mistakes though, the first of which is to keep reading. I’ve picked out five of the biggest digital marketing mistakes so you can avoid them yourself. Doing…
5 ways your small business can join the conversation online
Sometimes it’s easy to forget the ‘social’ side to social media. Many businesses and organisations just use social media to broadcast information and nothing else. To really get the benefits of social media, creating conversation and joining the conversation is a really big part of a successful strategy. If you’re not sure where to start,…
Did you hear the one about Twitter and the joke stealing problem?
Heard the one about the ‘margaritas and the protein shake’? Me too, just a few times…
Passing funny tweets off as your own has become a regular occurrence on the social media platform.
Social Media Do’s and Don’ts for Small Businesses
Are you responsible for managing the social media for your business? Worried about making mistakes or not sure where to start? To help you out, I’ve pulled together some of the main do’s and don’t’s for managing social media channels. Use the below as a quick and easy checklist to make sure you’re making the…
5 website content mistakes to avoid as a small business or charity
Built a new website for your business and worried about getting the content wrong? With so many different content choices to think about, it’s easy to make mistakes. To help you out, I’ve picked out five common content mistakes businesses and charities make so you know how to avoid them: Not having calls to action…
What companies can learn from Twitter about staff morale
Staff morale is incredibly important in any company. If staff enjoy their jobs then they’re going to be more productive, more creative and there will be less chance of them leaving. High turnover can be costly. So how can you create a great working environment for your staff? I suggest looking to Twitter for inspiration….
5 digital tools every small business should know about (and be using)
As mentioned in my previous blog where I shared my easy website tips for small businesses, it can be really hard to do web and digital marketing well on a small budget and without the staff to help you. In an effort to save you time and stress, I’ve picked the five digital tools which will…
My 8 simple rules for using Twitter
I recently celebrated being on Twitter for a decade. Having had a Twitter account for over 10 years, I like to think I’ve learnt a thing or two about using the site. I’ve witnessed the best and worst sides of Twitter as well as nearly every meme, viral video and story thread that has filled our feeds. So to mark my time on the site, I have compiled a few helpful rules for using Twitter that I try to stick to. Hopefully, you’ll find them useful too.
5 TV shows that should be revived
A revival should see the story almost continuing from where it left off as well as see the same cast returning to their characters. Many shows end before their time, it’s the unfortunate nature of TV, but that doesn’t stop me from wishing these five shows got another chance to shine and deserve the opportunity to tell more story.