5 basic mistakes to avoid on social media

In a previous post, I shared some big digital marketing mistakes to help you avoid them. Continuing on that theme, I’ve picked five smaller mistakes that are some of the most common mistakes I’ve seen. By avoiding these, you’ll definitely be a step ahead and it will make a big difference in the long run. …

5 Digital marketing mistakes to avoid for charities and small businesses

It’s easy to make mistakes in digital marketing, especially if it’s not something you’ve done before. There are some simple things you can do to avoid the biggest mistakes though, the first of which is to keep reading. I’ve picked out five of the biggest digital marketing mistakes so you can avoid them yourself.  Doing…

5 ways your small business can join the conversation online

Sometimes it’s easy to forget the ‘social’ side to social media. Many businesses and organisations just use social media to broadcast information and nothing else. To really get the benefits of social media, creating conversation and joining the conversation is a really big part of a successful strategy. If you’re not sure where to start,…

Social Media Do’s and Don’ts for Small Businesses

Are you responsible for managing the social media for your business? Worried about making mistakes or not sure where to start? To help you out, I’ve pulled together some of the main do’s and don’t’s for managing social media channels. Use the below as a quick and easy checklist to make sure you’re making the…

What companies can learn from Twitter about staff morale

Staff morale is incredibly important in any company. If staff enjoy their jobs then they’re going to be more productive, more creative and there will be less chance of them leaving. High turnover can be costly. So how can you create a great working environment for your staff? I suggest looking to Twitter for inspiration….

Buffer, Burnout and the importance of taking a break

Buffer are known for two things: Building a successful social media platform and looking after their staff. In a recent announcement, the company shared why they are giving employees a 6 week paid break from work (after being with the company for 5 years).

5 Features all streaming services need

If you’re like me, you have subscriptions to Netflix, Prime or whatever film and TV streaming services are available in your country. I’m a self-confessed binge watcher and there’s nothing I enjoy more than working my way through a new TV series (or an old one if I’m feeling nostalgic). But I just can’t help but think about what improvements could be made or what new features would add value.

Easy website tips for small businesses

It can be hard sometimes to run a small business, especially if you don’t have any staff to support you.  A lot of different things need your attention and there’s just not enough time in the day to get through your to-do list. When that happens, your website can sometimes be one of the first things that gets neglected. However, your website is an important part of having your product seen, it’s your virtual shop window and can play a huge part in whether you get new customers or not. So here are some tips and things to think about that will help you to get the most out of your website with only a small amount of investment:

What I’ve learned working in social media

I’ve been working in social media in some form or another for over seven years now with some fantastic campaigns and projects under my belt. I thought it was about time I shared just a few of the things I’ve learnt whilst working in the digital world.

5 Podcasts you should be listening to

The popularity of podcasts now means that there are hundreds of thousands of podcasts to pick from. With that amount of choice, it can be hard to find something good to listen to. To help you, I’ve picked five of my favourites.